The Icelandic Marketing Association (IMARK) is the professional association for individuals and organizations who are leading the practice, teaching, and development of marketing in Iceland. IMARK principal roles are informing, connecting and awarding.
IMARK is a NPO with members that are marketers within various companies and different industries, mostly people who work within marketing departments, media, advertising, PR, and so forth. Through relevant information, comprehensive lectures and targeted networking, IMARK assists marketers to continuously improve their skills and knowledge as well as exchange ideas and experience.
Every year IMARK selects Marketing Company of the Year and Marketing Person of the Year. This award is desirable within the marketing community and the President of Iceland honors us with his presence. IMARK holds the Icelandic Advertising Award every year as well, an award that is also much sought after.
Former speakers at IMARK events include Seth Godin, Mary Flynn from Disney Institute, Scott Bedbury from Brandstream, Joseph Pine from Strategic Horizons LLP, Erich Joachimsthaler from Vivaldi Partners, Bernd Schmitt from Columbia University, Henry Mason from Trendwatching, Diana Derval from DervalResearch, José Miguel Sokoloff from Lowe SSP3, among many others.